Répertoire du corps professoral

Publications des 5 dernières années

A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice Journal of Marketing Education, 2025/08. Shahper Richter, Marilyn Giroux, Inna Piven, Herbert Sima, Patrick Dodd. DOI 10.1177/02734753241288876

Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications Tourism Analysis, 2023/11/27. Jungkeun Kim, Seongseop (Sam) Kim, Marilyn Giroux, Jooyoung Park, Sheau Fen Yap, Jae-Eun Kim, Frank Badu-Baiden. DOI 10.3727/108354222x16534530194831

Threat specificity in fear appeals: examination of fear response and motivated behavior Journal of Consumer Marketing, 2023/05/04. Kamila Sobol, Marilyn Giroux. DOI 10.1108/jcm-02-2021-4487

The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention Australasian Marketing Journal, 2023/02. Marilyn Giroux, Jooyoung Park, Jae-Eun Kim, Yung Kyun Choi, Jacob C. Lee, Seongseop (Sam) Kim, Seongsoo Jang, Hector Gonzalez-Jimenez, Jungkeun Kim. DOI 10.1177/18393349211028670

Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI Journal of Business Ethics, 2022/07. Marilyn Giroux, Jungkeun Kim, Jacob C. Lee, Jongwon Park. DOI 10.1007/s10551-022-05056-7

An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making Journal of Travel Research, 2022/05. Jungkeun Kim, Marilyn Giroux, Jooyoung Park, Jacob C. Lee. DOI 10.1177/00472875211024738

The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos European Journal of Marketing, 2022/04/06. Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee, Marilyn Giroux. DOI 10.1108/ejm-04-2020-0308

The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status Journal of Travel Research, 2022/03. Marilyn Giroux, Drew Franklin, Jungkeun Kim, Jooyoung Park, Kyuseop Kwak. DOI 10.1177/0047287520988903

Impact of the COVID-19 pandemic on travelers’ preference for crowded versus non-crowded options Tourism Management, 2021/12. In-Jo Park, Jungkeun Kim, Seongseop (Sam) Kim, Jacob C. Lee, Marilyn Giroux. DOI 10.1016/j.tourman.2021.104398

When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations Psychology & Marketing, 2021/07. Jungkeun Kim, Marilyn Giroux, Jacob C. Lee. DOI 10.1002/mar.21498

The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention Journal of Retailing and Consumer Services, 2021/03. Jungkeun Kim, Marilyn Giroux, Jae-Eun Kim, Yung Kyun Choi, Hector Gonzalez-Jimenez, Jacob C. Lee, Jooyoung Park, Seongsoo Jang, Seongseop (Sam) Kim. DOI 10.1016/j.jretconser.2020.102362

Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic International Journal of Hospitality Management, 2021/02. Seongseop (Sam) Kim, Jungkeun Kim, Frank Badu-Baiden, Marilyn Giroux, Youngjoon Choi. DOI 10.1016/j.ijhm.2020.102795

Sport Marketing Understanding Sport Organizations, 2021. Frank Pons, Marilyn Giroux, Lionel Maltese. DOI 10.5040/9781718214132.ch-009

Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention Journal of Advertising, 2020/10/19. Jungkeun Kim, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Seongseop (Sam) Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee, Yung Kyun Choi. DOI 10.1080/00913367.2020.1806154