MRK-6002 Summer School on Sports Federations and Events Management
MRK-6002
MRK
6002
Summer School on Sports Federations and Events Management
Marketing
Description
This course provides an in-depth overview of sports federations and major events management in France, while situating it within the global landscape where sports drive cultural and economic development. Organized by NEOMA Business School during a short stay in France, it examines governance, strategy, finance, and how federations adapt to social, economic, and digital transformations. Topics include sponsorship, branding, communication, inclusion, and revenue. Students analyze major event dynamics and their impact on federations. A football club simulation, case studies, and field interactions with French federation experts help participants apply strategic and managerial skills in a responsible, competitive setting.
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Département
Matières
MRK - Marketing
Modes d’enseignement
Régulier
Attributs cours
Anglais