MRK-2110 Consumer Behavior
MRK-2110
MRK
2110
Consumer Behavior
Marketing
Description
This course introduces general psychological, sociological and cultural principles that govern the behavior of consumers. In this class, a strong emphasis is put on how these concepts influence strategic business issues and decisions made by companies in order to solve marketing problems.
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Département
Formules d’enseignement
Présentiel
Présentiel
Matières
MRK - Marketing
Modes d’enseignement
Régulier
Attributs cours
Anglais
Sessions d’inscription
Automne 2024
Automne 2025
Cours cycle