MRK-1021 Marketing Foundations
MRK-1021
MRK
1021
Marketing Foundations
Marketing
Description
This course introduces the fundamental concepts and tools inherent to marketing management. The course is structured around the analysis of the marketing environment (5Cs) and operational marketing (4Ps). Through case studies, the course enables the analysis and resolution of simple marketing problems.
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Cours préalables XML
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Département
Formules d’enseignement
Présentiel-hybride
Matières
MRK - Marketing
Modes d’enseignement
Régulier
Attributs cours
Anglais
Sessions d’inscription
Automne 2025
Hiver 2026
Automne 2026
Cours cycle