MRK-2129 Digital Marketing
MRK-2129
MRK
2129
Digital Marketing
Marketing
Description
This course dives into digital marketing, focusing on strategy and its practical application. It provides an understanding of its challenges for managers and its impact on business. Students gain theoretical and practical knowledge, which they can apply immediately. Learning by doing, through readings and discussions, is at the heart of our approach. Students will also have the opportunity to improve their strategies with games.
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Département
Formules d’enseignement
Présentiel
Présentiel
Présentiel
Matières
MRK - Marketing
Modes d’enseignement
Régulier
Attributs cours
Anglais
Sessions d’inscription
Hiver 2024
Hiver 2025
Hiver 2026
Cours cycle