MRK-3102 International Marketing
MRK-3102
MRK
3102
International Marketing
Marketing
Description
This course introduces students to the internal and external factors (cultural, financial, legal, others) which influence foreign market penetration decisions, to relevant frameworks for foreign market analysis and for the identification of appropriate foreign entry modes. This knowledge will enable the student to understand the advantages and challenges related to expansion into foreign markets and to participate in the development of international marketing strategies and plans.
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Temps à consacrer
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Département
Formules d’enseignement
Présentiel
Présentiel
Présentiel
Matières
MRK - Marketing
Modes d’enseignement
Régulier
Attributs cours
Anglais
Sessions d’inscription
Hiver 2025
Automne 2025
Hiver 2026
Cours cycle