MRK-1101 Marketing Management
MRK-1101
MRK
1101
Marketing Management
Marketing
Description
The course is a study of the functions of marketing from a managerial perspective. The topics include among basic concepts of management of marketing environment, management of marketing information, customer-driven marketing strategies (market segmentation, targeting, and positioning). Also, the management of product, pricing, promotional, and distribution policies of the marketing mix are covered. Upon completion of the course, students will understand the nature and importance of marketing, be acquainted with the activities and responsibilities of the marketing department, and understand key ethical issues in marketing and their social responsibility.
Cours cycles etudes XML
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Cours formules enseignement XML
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Sections cours
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Substituts
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Temps à consacrer
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Cours attributs de cours
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Cours type d'horaires
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Cours préalables XML
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Cours concomitant
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Nombre de crédits XML
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Département
Formules d’enseignement
Présentiel-hybride
Présentiel-hybride
Matières
MRK - Marketing
Modes d’enseignement
Régulier
Attributs cours
Anglais
Sessions d’inscription
Automne 2023
Automne 2024
Cours cycle